Having worked as designers ourselves for so many years we fully understand the frustration around the ambiguity of the pricing of some CGI companies. For this reason we’ve decided to not only be as transparent as we can be with our pricing structure, but also to provide as much information as we can around how our competitors price. Hope you find this study as useful as we have!
Pricing
Interiors
Exteriors
25%
We are within the top 25% most affordable UK based CGI firms
... how could we possibly know that?
Price comparison study
How much do CGIs cost? What is a fair price? Who charges what? All questions we’ve been asking ourselves for years. We decided to undertake an extensive price comparison to not only better understand where we fit within the spectrum of UK based CGI companies but, more importantly, publish our results for you to get a better understanding of how different companies price and get a better understanding of what ‘good’ may look like for you.
Process
We teamed up with a small UK architecture studio to carry out a study of UK based CGI companies. We requested a quote for 3 images (1 exterior and 2 interior) for a new villa design and issued all companies with the plans and required views.
Outreach
Using Google UK we shortlisted and reached out to all companies from the first 3 pages of results for ‘architectural visualisation’ and ‘interior visualisation’ (as well as a few other smaller searches for similar terms). To keep results fair we made sure not to contact any CGI companies who were not based in the UK.
24 companies reached out to / 11 responded / 6 sent quotes
26 companies reached out to / 13 responded / 9 sent quotes
24 companies reached out to / 22 responded / 19 sent quotes
74
Companies contacted
46
Responses received
34
Quotes received
Results
As you I’m sure you’ll agree from the below, our main takeaway from the study has been to highlight just how diverse pricing within the CGI sector can be. Ranging from £1,100 to £9,000 for the same 3 images, it is certainly worth shopping around and comparing quality before settling on who to hire to visualise your next project.
£3,939
Average total quote
£1,100
Lowest total quote
£2,500
Highest quote for 1 image
£9,000
Highest total quote
37%
Amount of CGI companies who did not respond to our quote request
1 hour, 19 minutes
Average response time to initial enquiry
Please get in touch if you’d like a more in depth insight into the report or would like to know the names of any of the companies we reach out to – happy to share!
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